URL shorteners are convenient tools, but misusing them can harm your credibility and even your website’s reputation. Here are the most common mistakes to avoid:
Free, unknown shorteners might:
Inject ads into your links
Redirect to unsafe websites
Cause your links to get blocked
Always use a reliable, HTTPS-enabled service.
Posting too many short links without context looks like spam. Always include:
A descriptive caption
A reason for users to click
Using shorteners to hide malware or illegal content leads to:
Domain blacklisting
Social media bans
Loss of user trust
If you don’t check link performance, you miss valuable data about your audience. Always track clicks to optimize campaigns.
Branded short links increase clicks and trust. Generic links look suspicious to many users.